From Transactions to Partnerships: How Our Client Boosted Sales With a Custom Loyalty Program

The Challenge: Low Engagement, Missed Opportunities

Like many manufacturers, our client was running promotions and offering incentives but not seeing the engagement or results they hoped for. 

They needed more than a punch card or seasonal promo. They needed a tool that would:

• Motivate dealers to prioritize their brand
• Recognize top performers year-round
• Simplify communication and reward redemption
  

That’s where we came in.

The Solution: A Custom Loyalty Program Built for Dealers

Core Loyalty designed a branded HVAC dealer rewards platform that delivered simplicity, flexibility, segmentation and personalization. Here’s what set it apart:

Branded Experience: The program looked and felt like an extension of the client’s brand, reinforcing identity and loyalty with every interaction.

Real-Time Dashboards: Dealers could track sales progress, upcoming bonuses, and reward balances all in one place. No paperwork, no delays.

Flexible Rewards: Dealers earned points for sales, and could redeem them for branded merchandise and co-op business support, the more points they earned, the more marketing and growth dollars they leveraged

Tiered Recognition: Top performers got more than rewards, they earned status with the opportunity to attend an annual international conference, dealers were motivated to stay engaged all year long.

The Results: Growth, Loyalty, and Stronger Relationships

The new program launched smoothly and delivered immediate results:

• Increased sales from engaged dealers who now had clear incentives and visibility.
• More brand visibility at the point of sale as dealers felt more connected to the manufacturer's identity.
• Strengthened partnerships that turned transactional relationships into trusted collaborations.

Why it Worked

The success of this loyalty program wasn’t just about points or perks, it was about designing with the dealer in mind. By removing friction and adding value, the client moved beyond promotions and built a platform that truly supported their partners.

At Core Loyalty, we believe that loyalty should feel natural, not forced. That’s why we work closely with each client to design solutions that reflect their brand, their goals, and the people who keep their business running.

"We have been working with Core Loyalty for many years on a rewards and loyalty site with great success.  They have always been very responsive and provided best in class customer experience for us and our Dealers. Quick to offer solutions and execute changes to our program to keep it fresh and keep our customers engaged. I would not hesitate to recommend them."

- Troy, Sales & Marketing Leader at HVAC Distributor Client

Ready to go beyond transactions?

Let’s talk about how a custom loyalty program can help you drive sales and strengthen relationships with your channel partners.