--- title: Channel Incentive Program description: Elevate partner performance with strategic incentive programs that drive engagement, boost sales, and deliver measurable results. image: https://coreloyalty.ca/hubfs/Channel%20Incentives%20Header%20(2x1).png --- [Skip to content](https://coreloyalty.ca/channel-incentive-program#main-content) [![CoreLoyalty_Logo_Horizontal_Colour-2](https://coreloyalty.ca/hubfs/CoreLoyalty_Logo_Horizontal_Colour-2.png)](https://www.core-loyalty.com/) - [SOLUTIONS](https://www.core-loyalty.com/solutions) - [ABOUT](https://www.core-loyalty.com/about) - [BLOG](https://www.core-loyalty.com/blog) - [TALK TO US](https://coreloyalty.ca/contact) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Channel Incentive Program Elevate partner performance through a long-term, strategic program. ![Channel Incentives Header](https://coreloyalty.ca/hubfs/Channel%20Incentives%20Header.png "Channel Incentives Header") Channel Programs ### Overview Channel incentive programs are more than rewards—they’re a strategic lever for scalable, partner-led growth. With the right structure, they motivate resellers to sell more, stay engaged, and align with go-to-market goals. We make it easy to build and manage programs that work. From training and tiered rewards to behavior-driven campaigns, our platform supports the full partner journey—across industries from manufacturing to tech. The result? Stronger performance, deeper engagement, and measurable business impact. [Book a Demo](https://meetings.hubspot.com/edward-core-loyalty/core-loyalty-demo) [View a different solution](https://coreloyalty.ca/solution-library?hsLang=en-ca) ![Dealer Results](https://coreloyalty.ca/hubfs/Dealer%20Results.png) Targets & leaderboards ### Motivate partners to hit goals Our recognition tools help drive partner performance by rewarding the behaviors that matter most, targeting both individual sales reps to entire organizations. - **Set smarter targets** – Configure a range of targets from absolute to percentage-growth. - **Personalize by partner** – Assign targets based on each partner’s size, and potential. - **Ignite competition** – Real-time leaderboards spark friendly rivalry and keep resellers motivated. - **Make progress visible** – Partners can track their performance in real-time, building momentum toward targets. - **Automate engagement** – Keep partners in the loop with automated, personalized goal communications. Sales Claims ### Capture sales out data Empower your end-user customers with our sales claim tools, upload & track claims effortlessly - **Automate using AI** -Transform the partner experience with our AI -powered upload and say goodbye to complex forms & hello to accurate invoice scanning. - **Access accurate data** -claims provides rich transactional data on who made the sale, what they sold, the customer, and date of sale. - **Reduce commercial risk** -Our claim software provides comprehensive workflows to review, validate and approve each claim before making a payout.   ![tactical promotions](https://coreloyalty.ca/hubfs/tactical%20promotions.png) Promotions ### Launch tactical promotions Our platform lets you quickly launch tactical promotions that drive specific partner behaviors—whether it’s boosting sales, completing training, or hitting key business goals, examples include: - Sell 100 units by June 1 — earn 500 bonus points - Complete the fundamentals training — triple your points - Hit your Q1 target by April 1 — receive a $500 gift card By using time sensitive promotions, you can motivate partners to act with urgency and align their efforts to your business objectives. Training ### Build product expertise Our platform delivers targeted training that deepens product knowledge—so partners understand not just how a product works, but why it matters and who it’s for. - **Design structured training** – Create guided, scalable online training programs using our eLearning suite. - **Segment by audience** – Target training program by role, region, or partner tier for greater relevance. - **Guide with learning pathways **– Move learners toward key training milestones with goal-driven learning experiences. - **Reward progress** – Incentivize completion and comprehension with points, badges, or certificates. ![Product Expertise](https://coreloyalty.ca/hubfs/Product%20Expertise.png) ![Rewards](https://coreloyalty.ca/hubfs/Rewards.png) Rewards ### Rewards that drive results Our flexible rewards engine gives partners the freedom to choose how they’re rewarded—making your incentive programs more engaging and impactful. - **Launch branded reward stores** – Offer merchandise, gift cards, and more—all curated to a partner and their needs. - **Convert points to prepaid cards** – Let partners convert points to reloadable Visa or Mastercards. - **Localize rewards by region **– Tailor catalogs to different countries or markets with localized options. - **Gamify the experience **– Let partners spend points in interactive games like auctions or spin the wheel. ### Have questions or next steps? [Contact an Expert](https://coreloyalty.ca/contact?hsLang=en-ca) [Book a Demo](https://meetings.hubspot.com/edward-core-loyalty/core-loyalty-demo) ### Make loyalty do more. Practical programs for the partners and customers who move your business forward.  **EXPLORE** [Solutions](https://www.core-loyalty.com/solutions) [About](https://www.core-loyalty.com/about) [Blog](https://www.core-loyalty.com/blog) **START A CONVERSATION** [Tell us what you're building →](https://coreloyalty.ca/contact?hsLang=en-ca) ---  © 2026 Core Loyalty Inc.