Case Study -Haventree Bank
Loyalty program for the mortgage broker channel
Challenge
- Design and launch a broker loyalty broker to support a new Canadian bank in the non-/near-prime mortgage market
- Integrate with all internal systems for seamless and secure data transfer
- Drive growth and market share, support retention and provide the field team with a management tool to drive performance
Solution
The Elite Broker program is an integrated Incentive/ loyalty solution designed to:
- Focus on achieving business growth objectives within each Broker partnership
- Centralize execution of Broker channel campaigns, spiffs and incentives
- Provide for extensive data and reporting on all aspects of their relationship and business with Haventree bank
- Offer full redemption options (merchandise, reloadable Visa cards, gift cards, and business rewards)
Structure
- Brokers earn points for every funded mortgage
- Tiered structure -the more they fund the more they earn
- Segmented programs based on role (Broker/ Broker Principal)
- VIP levels were introduced in 2021
- Tactical programs by district
- Extensive dashboard reporting to aid business management
Results
- A key part of Haventree Bank's go to market strategy
- Significant integration with Salesforce -updates real-time
- Over 6,000 brokers enrolled
- Year on year mortgage growth, program has 5+ years of operation
- Multi-lingual site now supporting growth into the Quebec market
