Case Study -Scotiabank
Mortgage referral program for the Realtor channel
Challenge
- Redesign and relaunch an existing mortgage referral program for Scotiabank with their Realtor channel
- Increase mortgage referrals and maximize the relationship between the Bank and Realtors
Solution
The redesigned program was structured for the Realtors to earn points for every funded mortgage referral made to Scotiabank featuring:
- New tiered levels of partnership for Realtors and updated point structure
- Enhanced relationship benefits along with a revised and extensive reward offering
- Real time reporting and extensive program communications
Structure
- Realtors earn points for every funded mortgage referral made to the bank
- Two levels of partnership the Realtors can reach depending on the number of funded deals
- Realtors have the opportunity to redeem their points for a vast array of rewards. They can use their points for themselves, friends, family or for client gifts
- Higher performing Realtors leverage business benefits through customer referrals and branch listings
- Top performers are also awarded a year end trip
Results
40%
Increase in the number of realtors enrolled
60%
of all Realtors active within the program
5,000 +
Realtors registered across Canada