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title: Case Study -Scotiabank
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# Case Study -Scotiabank

Mortgage referral program for the Realtor channel

![Scotia 6](https://coreloyalty.ca/hubfs/Scotia%206.jpg)

### Challenge

1. Redesign and relaunch an existing mortgage referral program for Scotiabank with their Realtor channel
2. Increase mortgage referrals and maximize the relationship between the Bank and Realtors

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### Solution

The redesigned program was structured for the Realtors to earn points for every funded mortgage referral made to Scotiabank featuring:

1. New tiered levels of partnership for Realtors and updated point structure
2. Enhanced relationship benefits along with a revised and extensive reward offering
3. Real time reporting and extensive program communications

![Scotia-5.jpg](https://coreloyalty.ca/hubfs/Scotia-5.jpg.webp)

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![Scotia-4.jpg](https://coreloyalty.ca/hubfs/Scotia-4.jpg.webp)

### Structure

- Realtors earn points for every funded mortgage referral made to the bank
- Two levels of partnership the Realtors can reach depending on the number of funded deals
- Realtors have the opportunity to redeem their points for a vast array of rewards. They can use their points for themselves, friends, family or for client gifts
- Higher performing Realtors leverage business benefits through customer referrals and branch listings
- Top performers are also awarded a year end trip

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## Results

### 40%

Increase in the number of realtors enrolled

### 60%

of all Realtors active within the program

### 5,000 +

Realtors registered across Canada

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