Channel Incentive Program
Elevate partner performance through a long-term, strategic program.
Overview
Channel incentive programs are more than rewards—they’re a strategic lever for scalable, partner-led growth. With the right structure, they motivate resellers to sell more, stay engaged, and align with go-to-market goals.
We make it easy to build and manage programs that work. From training and tiered rewards to behavior-driven campaigns, our platform supports the full partner journey—across industries from manufacturing to tech. The result? Stronger performance, deeper engagement, and measurable business impact.
Motivate partners to hit goals
Our recognition tools help drive partner performance by rewarding the behaviors that matter most, targeting both individual sales reps to entire organizations.
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Set smarter targets – Configure a range of targets from absolute to percentage-growth.
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Personalize by partner – Assign targets based on each partner’s size, and potential.
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Ignite competition – Real-time leaderboards spark friendly rivalry and keep resellers motivated.
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Make progress visible – Partners can track their performance in real-time, building momentum toward targets.
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Automate engagement – Keep partners in the loop with automated, personalized goal communications.
Build product expertise
Our platform delivers targeted training that deepens product knowledge—so partners understand not just how a product works, but why it matters and who it’s for.
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Design structured training – Create guided, scalable online training programs using our eLearning suite.
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Segment by audience – Target training program by role, region, or partner tier for greater relevance.
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Guide with learning pathways – Move learners toward key training milestones with goal-driven learning experiences.
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Reward progress – Incentivize completion and comprehension with points, badges, or certificates.
Launch tactical promotions
Our platform lets you quickly launch tactical promotions that drive specific partner behaviors—whether it’s boosting sales, completing training, or hitting key business goals, examples include:
- Sell 100 units by June 1 — earn 500 bonus points
- Complete the fundamentals training — triple your points
- Hit your Q1 target by April 1 — receive a $500 gift card
By using time sensitive promotions, you can motivate partners to act with urgency and align their efforts to your business objectives.
Rewards that drive results
Our flexible rewards engine gives partners the freedom to choose how they’re rewarded—making your incentive programs more engaging and impactful.
- Launch branded reward stores – Offer merchandise, gift cards, and more—all curated to a partner and their needs.
- Convert points to prepaid cards – Let partners convert points to reloadable Visa or Mastercards.
- Localize rewards by region – Tailor catalogs to different countries or markets with localized options.
- Gamify the experience – Let partners spend points in interactive games like auctions or spin the wheel.
