Privacy

Core Loyalty Inc. ("Company," "we," "us," or "our") is committed to protecting the privacy and personal information of individuals who interact with our business. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information obtained from sales leads and prospective clients through our website at coreloyalty.ca and other business interactions.

By submitting your information to us or using our website, you acknowledge that you have read and understood this Privacy Policy.

We collect the following personal information from sales leads and prospective clients when you submit a contact form, request information, or otherwise inquire about our services:

2.1 Information You Provide Directly

Name
Email address
Phone number
Company details (such as company name, job title, and related business information you provide in your inquiry)

2.2 Information Collected Automatically

IP address
Browser type and version
Device information
Pages visited and time spent on our website
Referring website or source
Date and time of access

We collect personal information through:

Contact forms on our website
Email inquiries
Phone conversations
Trade shows, conferences, and networking events
Referrals from existing clients or partners
Business card exchanges
Third-party lead generation services
Cookies and similar tracking technologies on our website

We collect and use personal information from sales leads for the following purposes:

To respond to inquiries and provide requested information about our services
To assess business needs and determine suitability for our loyalty program solutions
To communicate about our channel partner rewards, sales incentive, and consumer loyalty programs
To send relevant marketing communications (with consent where required)
To schedule meetings, demos, or consultations
To maintain records of business communications
To improve our website, services, and customer experience
To comply with legal obligations

We process personal information based on the following legal grounds:

Consent: Where you have provided explicit consent for us to contact you
Legitimate Business Interests: To pursue our legitimate interests in marketing our services and developing business relationships, provided such interests are not overridden by your rights
Contractual Necessity: Where processing is necessary to enter into or perform a contract
Legal Compliance: Where required by applicable law

We do not sell your personal information. We may share your information only as necessary, including with:

6.1 Service Providers

Third-party vendors and service providers who assist us with operating our business and communicating with you, such as:

Customer relationship management (CRM) tools
Website hosting and maintenance
Email and communications platforms
Analytics services

6.2 Legal Requirements

We may disclose information when required by law, court order, or government regulation, or when necessary to protect our rights, property, or safety.

6.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, personal information may be transferred to the acquiring entity.

All third parties with whom we share information are contractually obligated to protect your data and use it only for specified purposes.

We retain personal information from sales leads for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Generally, we retain lead information for a period of three (3) years from the date of last contact, after which it will be securely deleted or anonymized.

If you become a client, your information will be retained in accordance with our client data retention policies.

Subject to applicable law, you have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information
Withdrawal of Consent: Withdraw consent for marketing communications at any time
Objection: Object to processing based on legitimate interests
Data Portability: Request transfer of your information in a structured, machine-readable format

To exercise any of these rights, please contact us using the information provided below.

With your consent, we may send you marketing communications about our loyalty program services, industry insights, and business updates. You may opt out of marketing communications at any time by:

Clicking the "unsubscribe" link in any marketing email
Contacting us directly at the information provided below

Please note that even if you opt out of marketing communications, we may still contact you regarding active business inquiries or administrative matters.

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Secure data storage systems
Access controls and authentication procedures
Encryption of data in transit
Regular security assessments
Employee training on data protection

While we strive to protect your information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Core Loyalty Inc. Website: coreloyalty.ca Email: info@coreloyalty.ca

We will respond to your inquiry within a reasonable timeframe and in accordance with applicable law.

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective upon posting the revised policy on our website with an updated effective date. We encourage you to review this Privacy Policy periodically.

Material changes affecting how we use your personal information will be communicated through reasonable means, such as email notification or a prominent notice on our website.

This Privacy Policy is governed by and construed in accordance with the laws of Canada and the Province of Ontario, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL), where applicable.

Last Updated: January 02, 2026