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How to Launch a Successful Dealer Rewards Program in 7 Days (Or Less)

If you sell through contractors, dealers, or channel partners, you already know one thing: building loyalty in the channel is tough. The people who influence your sales aren’t always your direct customers, and keeping them engaged takes more than discounts or handshakes.

That’s where a well-designed rewards program comes in — and with the right strategy, it doesn’t have to take months to launch.

At Core Loyalty, we’ve recently designed Channel Perks — a turnkey rewards program built specifically to help manufacturers and suppliers engage contractors and dealers more effectively, with the ability to launch in as little as 7 days.

Here’s how it’s done and what you need to make it work.

 

Step 1: Know What Motivates Your Channel

Most programs fail because they miss the mark on value. Contractors and dealers are busy, and they’re often balancing multiple brands. To cut through the noise, your rewards need to be:

  • Simple to understand
  • Easy to earn
  • Desirable enough to motivate ongoing engagement

That’s why Channel Perks focuses on rewards that feel meaningful: prepaid credit cards, dining experiences, and travel perks — flexible options that appeal to a wide range of partners and let them choose what matters most.

Before launching, we help you tap into those motivators (through a simple onboarding process) so your program starts strong and keeps building momentum.

Step 2: Use a Platform Built for Your Industry

Generic loyalty software doesn’t cut it for channel programs. You need tools that are designed for the way your dealers and contractors actually work and rewards that reflect what they actually want.

Channel Perks is built for this:

✅ A curated catalog of rewards like prepaid credit cards, dining, and travel
✅ A user-friendly platform that’s mobile-accessible and easy to navigate
✅ Marketing and customization support available to keep your program visible and engaging

With Channel Perks, you don’t need to start from scratch — you get a proven framework built specifically for manufacturers and suppliers in the trades and distribution space.

Step 3: Communicate Like a Pro (With the Support You Need)

Even the best rewards program will fall flat if your contractors or dealers forget it exists. That’s why clear, consistent communication is built into Channel Perks. If you want to go deeper, our team is here to help you tailor every message.

Whether you choose to run it yourself or collaborate more closely with our strategy team, we can support you with:

  • Branded emails and launch materials
  • Automated reminders and milestone updates
  • Real-time dashboards so partners can track progress and rewards
  • Recognition tools to spotlight top performers

You get a ready-to-go foundation with the option to customize and co-create a full communication plan alongside the Core Loyalty team.

Step 4: Launch, Learn, and Optimize

You don’t need to wait for the “perfect” plan. The beauty of launching in 7 days is that you can start fast, then adjust based on real-world data.

With Channel Perks, you’ll get:

📈 Insights on your most loyal customers — what’s driving their engagement and how to replicate it
🔁 Ongoing program support and optimization
🎯 Flexible tools to tweak rewards, tiers, and messaging as you grow

Why It Works

Dealer and contractor incentives only work if they’re easy to join, rewarding to participate in, and consistently supported. Channel Perks takes care of all three so you can focus on growing your market share, not managing spreadsheets.

Whether you're launching your first program or upgrading from a manual system, you don’t have to wait months (or hire a loyalty team) to get started.

You just need the right partner and 7 days.


Ready to launch a channel program that actually drives results?
👉 Learn more about Channel Perks or get in touch to see how fast we can build yours.